Fanboys

larry-411 · 12 Feb 09 :: 22:37

Yup. In fact, chances are they did a trade deal on top of that in order for Comcast to also run ads for Fanboys. That means that TWC gets free advertising in lieu of paying $$, which comes out of the total $$ for the rights to run the features. It was most likely a combo. For example, instead of paying TWC outright $XXX, they may pay $XX and give them $X in ads.

We used to do something like that when I worked on the radio. It would work like this. Instead of Electric Factory Concerts (the promoter) paying us $1,000 to run ads promoting the Bruce Springsteen concert, they would give us $1000 in tickets to give away on the air and we would give them $1000 worth of ads. No money would change hands.

I hate to say it, but it's even possible that the deal included Comcast running ads for other TWC movies and not even Fanboys. That's very common.

Last edited by larry-411 (12 Feb 09 :: 22:39)

larry-411 · 12 Feb 09 :: 23:20

BTW I have been following, although not posting, the daily box office numbers. Today was a bit of a shocker (although not a huge one). Box office normally declines from Tuesday to Wednesday. Well, Fanboys was the ONLY film of the top 36 films that posted an increase from Tuesday to Wednesday. It wasn't much (5.5%) but it was an increase, nonetheless.

TheCentralScrutinizer · 12 Feb 09 :: 23:31

How much has it made so far?

larry-411 · 12 Feb 09 :: 23:48

Total so far is $207,887.

Of films #5-41, it is still the 2nd highest per screen average.

The only way to explain a mid-week increase like this is word-of-mouth.

TheCentralScrutinizer · 13 Feb 09 :: 00:03

Works for me.

larry-411 · 13 Feb 09 :: 02:20

According to theater counts just released for the week 2/13-19, Fanboys is dropping 3 theaters, going from 44 to 41.

TheCentralScrutinizer · 13 Feb 09 :: 02:23

Do you know which ones?

larry-411 · 13 Feb 09 :: 03:05

This doesn't have the actual theaters. It might just be a reduction in NY, for example, as opposed to a reduction in markets.

I could look through the individual markets. Do you have the list of NY theaters? It's easy to check those.

larry-411 · 13 Feb 09 :: 03:28

I was right. Here are the NY theaters showing it this week and then next week. It goes from 10 theaters to 8. Interestingly, it also loses two but gains two others :

AMC Empire 25
Commack Multiplex Cinemas
AMC Loews Lincoln Square
AMC Loews 34th Street
AMC Loews Raceway 10
AMC Loews Palisades Center 21
AMC Loews New Brunswick 18
Regal Union Square Stadium 14
Regal New Roc City 18 & IMAX
UA Farmingdale Stadium 10

=========

AMC Empire 25
Commack Multiplex Cinemas
AMC Loews Plaza 8
AMC Loews Roosevelt Field 8
AMC Loews New Brunswick 18
Regal Union Square Stadium 14
Regal New Roc City 18 & IMAX
UA Farmingdale Stadium 10

TheCentralScrutinizer · 13 Feb 09 :: 03:51

Do you think they'll send more prints out or move the ones they have for the 20th? I have no idea how that works.

TheCentralScrutinizer · 13 Feb 09 :: 03:54

Cute pic from Linda (MaraJade) during the reshoots.

larry-411 · 13 Feb 09 :: 03:56

They have to send more prints out because as one theater ends its run on Thursday night another one starts on Friday and they have to have it in-house a couple of days beforehand.

Usually each theater gets its own print. Theoretically if a theater is ending its run tonight they could send it to one of the theaters starting on the 20th but each theater likes to have a fresh print and not one that's been shown elsewhere since it can get scratched.

TheCentralScrutinizer · 13 Feb 09 :: 04:04

A side view of the tummy ache shot. All photos by Linda. Original shoot...

On a break. Original Shoot...

Sashay Shante'. LOL! Runway model Chris...

I love this pic so much I've had a Little Laminated Linus (made for me by TeeJay), for what, like two years?

Did we have this one before?

TheCentralScrutinizer · 13 Feb 09 :: 04:06

Wonder how many theaters we'll get during the second wave...

larry-411 · 13 Feb 09 :: 04:25

Unless someone gets ahold of a list beforehand, theater counts come out on Thursday afternoons so I'll know then.

BTW I checked and a couple of the theaters on that NY list drop out after the weekend.

TheCentralScrutinizer · 13 Feb 09 :: 04:30

Kyle gave us the last list, maybe he'll get this list too. I really do wanna try to get a group together to go, but how can anyone make plan without knowing when and where it'll happen?

larry-411 · 13 Feb 09 :: 04:47

It's hard to do. I've been playing this game for years. I've long advocated for distributors and theater owners releasing the info in advance but for various reasons they just won't do it. Normally a theater is not allowed to say if they're running a film until the Tuesday before. Even if they run trailers and have posters in the lobby they won't say.

Occasionally the info will leak out, especially if someone who has a connection to a theater owner, projectionist, or other employee. Some theater owners and distribs do announce ahead of time publicly. But it's hit or miss.

For the press, I am on some mailing lists and I get emails and faxes from some distribs and theaters. For example, I have a pretty good relationship with Landmark and usually know their bookings well ahead of time. They booked Fanboys at many theaters and I knew that a couple of months in advance. Some distribs have press sites that I can log onto with a password and get info. But some release no info at all. It's amazing how forthcoming some are while others act like the KGB.

One time there were so many people anxious to know about whether or not a particular film was coming to their area that I begged the producer of the movie to send me the list. He did. But he was so paranoid that people would find out he sent it. Obviously I couldn't reveal my sources. But I wasn't even allowed to post the list. If I did it would probably trace back to him. All I could do was, if someone wanted to know if it was coming to their area, they could tell me where they lived and I could list the theaters just in their area. That was all I was allowed to do.

I have no idea why it's such a closely guarded secret.

TheCentralScrutinizer · 13 Feb 09 :: 04:56

Wow, that's really well, familiar. We've been told so many things that we couldn't release, and yet sometimes we've had to scrounge for every tidbit. It's amazing. Tell me this, the theaters it's playing in now, as many as you know anyway, what kind of screens are they? I mean, here in Atlanta, I only know of one Landmark theater, Midtown, which is mostly known as an arthouse and the gay theater. I go there all the time (when I can afford it) and see great stuff. From Mean Creek to The Dangerous Lives Of Alter Boys to Brokeback Mountain and on and on. Fanboys seems an odd fit, but who knows? I guess it could work. Geeks would have no problem going there. But what do you see? Is it playing "mall multiplex" type screens or what?

larry-411 · 13 Feb 09 :: 05:35

It's actually an odd mix. For example, here in the Philadelphia market it's playing at 5 theaters. One is the Ritz at the Bourse, which is part of the Landmark chain. It's your basic arthouse theater. They're also showing The Reader, Revolutionary Road, and The Wrestler, to name a few.

But the other 4 theaters are all multiplexes. A few miles from me it's showing at the Neshaminy 24, which is not only your typical big multiplex but it's the #1 theater in the whole state of Pennsylvania in admissions and box office. You don't get any more plex than that. It's also at AMC Loews Cherry Hill 24, AMC Loews New Brunswick 18, Regal Warrington Crossing 22, and Regal Marketplace 24.

In New York it's also playing large multiplexes. Big screens, big crowds, big theaters.

It's a very very unusual platform. When a film opens so limited (44 screens) it normally plays arthouses almost exclusively. Multiplexes generally book wide releases. So this is a very strange distribution.

Only TWC could pull off something like this because they have the political clout. It's probably part of a package deal: "book this film if you want to book that film."

TheCentralScrutinizer · 13 Feb 09 :: 05:48

OK, then For Atlanta, I predict Landmark Midtown, maybe even LaFont Sandy Springs, Regal Hollywood 24, AMC Parkway Point, AMC 24 Barrett Pkwy and Regal 22 Austell.

TheCentralScrutinizer · 13 Feb 09 :: 05:50

Man, I can totally see a bunch of SW fans converging on Landmark Midtown on opening Friday night. The Highlander (as seen on Diners, Drive-Ins & Dives), which is right next door, could run some specials and do killer business!

TheCentralScrutinizer · 14 Feb 09 :: 00:29

Some video we may not have seen. I don't think I have anyway...

http://www.artistdirect.com/nad/news/ar … 34,00.html

TheCentralScrutinizer · 14 Feb 09 :: 00:35

I love this article...

http://www.411mania.com/movies/film_rev … Review.htm

TheCentralScrutinizer · 14 Feb 09 :: 00:37

Do we have this picture...?

TheCentralScrutinizer · 14 Feb 09 :: 00:55

See, /film gets it. An article about the lame marketing/poster...

http://www.slashfilm.com/2008/10/30/fan … ie-poster/

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